In line with our commitment to protecting women and children from all forms of violence, the Movement launched the End Human Trafficking Now! Campaign—the first worldwide initiative that places the business community at the forefront of anti-trafficking efforts. Businesses commit to our seven Athens Ethical Principles whereby they declare zero tolerance to human trafficking and contribute to protecting victims by offering them real opportunities to escape from the cycle of poverty, abuse and exploitation that defines this despicable trade. Our campaign is working towards the establishment of a worldwide network of help lines and relevant services to support victims of trafficking.